SmithTrade™
SmithTrade™ is a global online marketplace enabling secure buying, selling, and bidding on surplus electronics components. It supports buyers in managing budgets with auction-style purchases and offers sellers an avenue to generate revenue from excess stock. Thorough supplier vetting, data verification, and quality assurance make SmithTrade™ a reliable platform for high-quality components. Buyers and sellers benefit from dedicated account managers and access to Smith's market intelligence, allowing efficient inventory management and informed decision-making through a robust, user-friendly interface.
Challenge
SmithTrade™ set out to build a versatile digital platform not only for selling excess inventory but as a comprehensive e-commerce solution connecting new customers with Smith's extensive services. Beyond listing surplus electronics, SmithTrade™ supports customer onboarding through applications, digital forms, and other transactional tools. This framework paves the way for future business expansions, making SmithTrade™ a central, scalable platform for diverse customer needs, from immediate inventory solutions to long-term partnerships.
Results
Since launch, SmithTrade™ has established a secure, adaptable digital platform that accommodates excess inventory transactions and supports customer onboarding through intuitive digital forms. Initial responses highlight the platform’s flexibility and potential for future growth across multiple business functions, positioning SmithTrade™ as a valuable resource for both surplus and new customer engagements.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.